Doowii.io Website Rebrand
🏆 Contributed to recognition in the GSV Cup 50 as a top edtech startup
Client Goal ↓ Rebrand the Doowii.io website to better align with institutional clients, focusing on a professional visual identity and streamlined user experience.
Role
Lead UX/UI Designer
Work
Visual Design Brand Identity Design UX/UI Design Content Strategy Competitive Analysis
Project Type
Web Design
Team
CEO, COO, CFO, 3 Dev Engineers
Contribution ↓
My work included crafting targeted visuals, refining typography, and developing clear, engaging copy for headlines and calls-to-action. The redesign eliminated misaligned visuals and technical jargon, resulting in a polished online presence that resonates with enterprise audiences.
Original landing page miscommunicated target audience and had multiple CTAs
Problem ↓
The original website had visuals that targeted the wrong demographic, overly technical jargon, and lacked professional presentation, resulting in miscommunication of Doowii's value to institutional clients.
Process ↓
Conducted market research, competitive analysis, and overhauled both the visual language and content design. Updated colors, image styles, copy, and overall content strategy to create a cohesive brand that conveyed professionalism, simplicity, and enterprise-grade quality.
Fleshed out color palette, typography + Developed visual language
Explored Doowii's design aspirations and developed 3 Proposals
Redesigned website with new visual language
Enhanced clarity and brand positioning with new copy
New website streamlined CTA, simplified navigation, aligned messaging and visuals to target audiences
Impact ↓