Doowii MVP Web App
🎉 Secured $4.1M in funding by refining UX/UI
Client Goal ↓ Transform a generic web app into a polished, branded product to instill trust in Doowii's AI analytics platform.
Role
Lead UX/UI Designer
Work
UX/UI Design Product Design User Flow Mapping Branding Integration
Project Type
SaaS
Team
CEO, CTO, COO, 3 Dev Engineers
Contribution ↓
Led the UX/UI design for Doowii.io's MVP, transforming the concept into a robust, user-friendly platform. I created intuitive user flows, cohesive branding, and a strong visual design language that supports scalability. My focus was on simplifying complex AI-driven features, making them accessible and engaging for institutional clients, which positioned the product for early adoption and funding success.
Original UI
Problem ↓
The MVP lacked cohesive branding and an intuitive user experience, leading to difficulty scaling and engaging institutional clients effectively.
Process ↓
The project began with understanding the specific needs of institutional users through interviews and market analysis. I conducted research to pinpoint critical features and designed the MVP to reflect an easy-to-use interface, balancing functionality with a visually appealing brand presence.
Exploring Prompting and Input Response Flow
Proposals for SQL Visualizations
Exploring Top Nav + Side Nav
Exploring Light + Dark Mode
Refreshed UI + Optimized UX
Impact ↓