ALAS Rebrand + Content Design
👥 Redesigned Curriculum to improve accessibility
Client Goal ↓ Redesign learning materials to improve usability and align them with culturally responsive teaching practices.
Role
Content Designer
Work
Content Design Visual Design Graphic Design Typography and Layout
Project Type
Content Design
Team
CEO/Founder, UX Designer, Communications Director
Contribution ↓
Contributed to the rebranding and redesign of the ALAS bilingual digital curriculum for K-2 educators and families. My work included updating the logo, color palette, fonts, and graphic assets, alongside redesigning lesson guides and the curriculum layout. This effort enhanced accessibility and engagement, supporting holistic bilingual education.
Previous curriculum
Problem ↓
Outdated visuals and inaccessible content hindered effective curriculum use.
Process ↓
I assessed existing learning materials, identifying inconsistencies in content and visual presentation. I redesigned document layouts for improved readability, refined instructional content for clarity, and aligned the materials with the ALAS brand identity. Collaborating closely with Bilingual Generation, I developed a structured approach for content updates and accessibility improvements, ensuring the curriculum effectively supported bilingual education.
New visual language
New layout improved usability
Rebranding of ALAS curriculum
Promotional merch
Promotional merch
Impact ↓